{"id":11548,"date":"2026-09-16T06:00:26","date_gmt":"2026-09-16T04:00:26","guid":{"rendered":"https:\/\/www.focusoltrepo.it\/non-classifiee\/quand-le-vin-de-loltrepo-arriva-jusqua-la-statue-de-la-liberte-lincroyable-histoire-de-1912\/"},"modified":"2026-09-17T16:29:39","modified_gmt":"2026-09-17T14:29:39","slug":"quand-le-vin-de-loltrepo-arriva-jusqua-la-statue-de-la-liberte-lincroyable-histoire-de-1912","status":"publish","type":"post","link":"https:\/\/www.focusoltrepo.it\/fr\/excellences\/quand-le-vin-de-loltrepo-arriva-jusqua-la-statue-de-la-liberte-lincroyable-histoire-de-1912\/","title":{"rendered":"Quand le vin de l\u2019Oltrep\u00f2 arriva jusqu\u2019\u00e0 la Statue de la Libert\u00e9 : l\u2019incroyable histoire de 1912"},"content":{"rendered":"

En 1912, les voyageurs qui arrivaient \u00e0 New York \u00e0 bord des grands navires en provenance d\u2019Europe pouvaient d\u00e9couvrir une image pour le moins inattendue. \u00c0 proximit\u00e9 de la Statue de la Libert\u00e9<\/strong> se dressait en effet un grand panneau publicitaire consacr\u00e9 au \u00ab Gran Spumante SVIC<\/strong> \u00bb. <\/p>\n

Il ne s\u2019agissait ni d\u2019un vin fran\u00e7ais, ni d\u2019un produit am\u00e9ricain. Il venait de Casteggio, au c\u0153ur de l\u2019Oltrep\u00f2 Pavese.<\/strong> <\/p>\n

Une histoire m\u00e9connue qui montre \u00e0 quel point, il y a d\u00e9j\u00e0 plus d\u2019un si\u00e8cle, le vin de l\u2019Oltrep\u00f2 \u00e9tait capable de franchir les fronti\u00e8res italiennes et d\u2019atteindre l\u2019un des lieux les plus embl\u00e9matiques du monde.<\/p>\n<\/div>

Le Gran Spumante SVIC de Casteggio arrive \u00e0 New York<\/h2><\/div>

Pour comprendre cette histoire, il faut remonter au d\u00e9but du XXe si\u00e8cle.<\/p>\n

En 1907<\/strong>, la SVIC, Societ\u00e0 Vinicola Italiana di Casteggio<\/strong>, fut fond\u00e9e \u00e0 Casteggio. Cette entreprise allait devenir l\u2019un des acteurs majeurs de l\u2019histoire des vins effervescents de l\u2019Oltrep\u00f2 Pavese.<\/p>\n

La direction de la soci\u00e9t\u00e9 fut confi\u00e9e \u00e0 l\u2019\u0153nologue Pietro Riccadonna<\/strong>, consid\u00e9r\u00e9 comme l\u2019une des figures importantes du d\u00e9veloppement des m\u00e9thodes modernes de production des vins effervescents. Il fut ensuite rejoint par Angelo Ballabio<\/strong>, autre personnalit\u00e9 appel\u00e9e \u00e0 laisser une empreinte profonde dans l\u2019histoire du vin de Casteggio. <\/p>\n

L\u2019ambition \u00e9tait \u00e9vidente : produire des vins effervescents capables de rivaliser avec ceux qui \u00e9taient d\u00e9j\u00e0 bien \u00e9tablis sur les march\u00e9s internationaux.<\/p>\n

Et les premiers r\u00e9sultats ne se firent pas attendre.<\/p>\n<\/div>

De la r\u00e9compense de Bruxelles \u00e0 la Statue de la Libert\u00e9<\/h2><\/div>

En 1910<\/strong>, la SVIC obtint un dipl\u00f4me accompagn\u00e9 d\u2019une m\u00e9daille de bronze \u00e0 l\u2019Exposition universelle de Bruxelles.<\/strong><\/p>\n

Il s\u2019agissait d\u00e9j\u00e0 d\u2019une importante reconnaissance internationale pour une entreprise fond\u00e9e seulement quelques ann\u00e9es auparavant sur les collines de l\u2019Oltrep\u00f2 Pavese.<\/p>\n

Mais c\u2019est ce qui se produisit deux ans plus tard qui rend cette histoire v\u00e9ritablement surprenante.<\/p>\n

En 1912<\/strong>, le nom du Gran Spumante SVIC<\/strong> traversa l\u2019Atlantique.<\/p>\n

\u00c0 New York, un imposant panneau publicitaire consacr\u00e9 au produit de Casteggio fut install\u00e9 \u00e0 proximit\u00e9 de la Statue de la Libert\u00e9,<\/strong> dans un endroit visible par ceux qui arrivaient dans la ville am\u00e9ricaine par la mer.<\/p>\n

Imaginer cette sc\u00e8ne aujourd\u2019hui permet de mieux comprendre sa port\u00e9e.<\/p>\n

Des milliers de personnes arrivaient aux \u00c9tats-Unis en provenance d\u2019Europe. Devant elles se dressait l\u2019un des monuments destin\u00e9s \u00e0 devenir un symbole universel de l\u2019Am\u00e9rique et, non loin de l\u00e0, apparaissait le nom d\u2019un vin effervescent produit dans une petite ville de l\u2019Oltrep\u00f2 Pavese. <\/p>\n

<\/h2>\n<\/div>

Un vin de l\u2019Oltrep\u00f2 \u00e0 c\u00f4t\u00e9 d\u2019un symbole de l\u2019Am\u00e9rique<\/h2><\/div>

Au d\u00e9but du XXe si\u00e8cle, New York repr\u00e9sentait pour des millions d\u2019Europ\u00e9ens la porte d\u2019entr\u00e9e vers une nouvelle vie.<\/p>\n

La Statue de la Libert\u00e9 \u00e9tait l\u2019un des premiers grands symboles que d\u00e9couvraient ceux qui atteignaient la ville apr\u00e8s avoir travers\u00e9 l\u2019Atlantique.<\/p>\n

C\u2019est pr\u00e9cis\u00e9ment dans ce d\u00e9cor que trouvait sa place la publicit\u00e9 de la SVIC.<\/p>\n

Les sources historiques consacr\u00e9es \u00e0 la viticulture de l\u2019Oltrep\u00f2 soulignent \u00e9galement la valeur \u00e9motionnelle particuli\u00e8re que cette image pouvait avoir pour les \u00e9migrants originaires de l\u2019Oltrep\u00f2 Pavese et, plus largement, d\u2019Italie : de l\u2019autre c\u00f4t\u00e9 de l\u2019oc\u00e9an, ils pouvaient retrouver le nom d\u2019un produit n\u00e9 sur leur terre d\u2019origine.<\/p>\n

Il ne s\u2019agissait donc pas seulement d\u2019une op\u00e9ration publicitaire originale. C\u2019\u00e9tait \u00e9galement le signe de la capacit\u00e9 acquise par les entreprises viticoles locales \u00e0 se tourner vers des march\u00e9s extr\u00eamement lointains, \u00e0 une \u00e9poque o\u00f9 exporter un produit de l\u2019Oltrep\u00f2 vers les \u00c9tats-Unis \u00e9tait certainement bien plus complexe qu\u2019aujourd\u2019hui. <\/p>\n

<\/h2>\n<\/div>

Casteggio \u00e9tait d\u00e9j\u00e0 un important centre viticole<\/h2><\/div>

La naissance de la SVIC \u00e0 Casteggio n\u2019\u00e9tait pas le fruit du hasard.<\/p>\n

Entre la fin du XIXe si\u00e8cle et les premi\u00e8res d\u00e9cennies du XXe si\u00e8cle, l\u2019Oltrep\u00f2 Pavese \u00e9tait en train de construire une v\u00e9ritable identit\u00e9 dans le monde des vins effervescents.<\/p>\n

Le Pinot Noir<\/strong>, destin\u00e9 \u00e0 devenir l\u2019un des c\u00e9pages embl\u00e9matiques du territoire, avait trouv\u00e9 sur les collines de l\u2019Oltrep\u00f2 des conditions particuli\u00e8rement favorables. Parall\u00e8lement, de nouvelles entreprises, caves et formes organis\u00e9es de production voyaient le jour. <\/p>\n

Casteggio occupait une place importante dans cette p\u00e9riode de d\u00e9veloppement.<\/p>\n

Selon les reconstitutions historiques, la SVIC n\u2019\u00e9tait pas simplement une petite cave locale. Au d\u00e9but du XXe si\u00e8cle, elle en vint \u00e0 g\u00e9rer plusieurs \u00e9tablissements et \u00e0 commercialiser ses vins et ses vins effervescents \u00e9galement sur les march\u00e9s \u00e9trangers. <\/p>\n

Certains produits \u00e9taient m\u00eame sp\u00e9cifiquement destin\u00e9s au march\u00e9 am\u00e9ricain.<\/p>\n

C\u2019est dans ce contexte que le panneau publicitaire du Gran Spumante SVIC \u00e0 New York<\/strong> prend encore davantage de sens : il ne s\u2019agissait pas d\u2019un \u00e9pisode isol\u00e9, mais du symbole visible d\u2019une strat\u00e9gie commerciale internationale d\u00e9j\u00e0 \u00e9tonnamment d\u00e9velopp\u00e9e.<\/p>\n<\/div>

Une histoire qui r\u00e9v\u00e8le un autre visage de l\u2019Oltrep\u00f2<\/h2><\/div>

Aujourd\u2019hui, nous avons l\u2019habitude d\u2019associer l\u2019Oltrep\u00f2 Pavese aux vignobles, aux caves et aux vins effervescents \u00e9labor\u00e9s selon la m\u00e9thode traditionnelle.<\/p>\n

Il est beaucoup plus difficile d\u2019imaginer qu\u2019il y a plus de cent ans, un produit n\u00e9 \u00e0 Casteggio <\/strong>\u00e9tait d\u00e9j\u00e0 promu dans l\u2019un des lieux les plus c\u00e9l\u00e8bres de New York.<\/p>\n

Et pourtant, c\u2019est exactement ce qui s\u2019est pass\u00e9.<\/p>\n

L\u2019histoire de la SVIC r\u00e9v\u00e8le un visage moins connu de l\u2019Oltrep\u00f2 : celui d\u2019un territoire capable non seulement de produire du vin, mais aussi de d\u00e9velopper des comp\u00e9tences \u0153nologiques, de cr\u00e9er des entreprises et de conqu\u00e9rir des march\u00e9s internationaux alors que le XXe si\u00e8cle ne faisait que commencer.<\/p>\n

Bien avant les campagnes sur les r\u00e9seaux sociaux, le marketing num\u00e9rique et l\u2019\u0153notourisme, quelqu\u2019un avait d\u00e9j\u00e0 d\u00e9cid\u00e9 qu\u2019un vin effervescent de Casteggio devait se faire conna\u00eetre de l\u2019autre c\u00f4t\u00e9 de l\u2019oc\u00e9an.<\/p>\n

Et il avait choisi un endroit difficile \u00e0 ignorer.<\/p>\n<\/div>

De l\u2019Oltrep\u00f2 Pavese \u00e0 New York, il y a plus d\u2019un si\u00e8cle<\/h2><\/h2><\/div>

Plus de cent dix ans se sont \u00e9coul\u00e9s depuis cette ann\u00e9e 1912<\/strong>.<\/p>\n

Le New York de l\u2019\u00e9poque n\u2019existe plus, tout comme le monde du vin a profond\u00e9ment chang\u00e9. Pourtant, cette publicit\u00e9 reste un petit \u00e9pisode capable de raconter une histoire beaucoup plus vaste. <\/p>\n

Aujourd\u2019hui, lorsque nous observons les vignobles autour de Casteggio, il est facile de penser \u00e0 l\u2019histoire agricole de ce territoire.<\/p>\n

Il est beaucoup moins \u00e9vident d\u2019imaginer que, depuis ces m\u00eames collines, des bouteilles \u00e9taient d\u00e9j\u00e0 exp\u00e9di\u00e9es vers les \u00c9tats-Unis au d\u00e9but du XXe si\u00e8cle.<\/p>\n

Et que, pour ceux qui arrivaient \u00e0 New York par la mer, le nom de Casteggio<\/strong> pouvait appara\u00eetre pr\u00e9cis\u00e9ment l\u00e0, \u00e0 c\u00f4t\u00e9 de la Statue de la Libert\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":11547,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[105,99],"tags":[],"class_list":["post-11548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprenariat","category-excellences"],"yoast_head":"\nLe vin de l'Oltrep\u00f2 \u00e0 la Statue de la Libert\u00e9 en 1912<\/title>\n<meta name=\"description\" content=\"En 1912, le Gran Spumante SVIC de Casteggio faisait l'objet d'une campagne publicitaire aux c\u00f4t\u00e9s de la Statue de la Libert\u00e9 \u00e0 New York. 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